About these terms
These terms are an agreement between you, the client, and Southlark Studio ("the studio", "we", "us"). They apply when you send us your brief or pay a deposit, and they cover every project and Care plan we provide.
Southlark Studio is a trade name of Gestia Soluções em Tecnologia Ltda, a company registered in Brazil under CNPJ 63.091.947/0001-75, based in Novo Hamburgo, Rio Grande do Sul.
Your invoice or a written proposal may add project details, such as the final scope and price of a Lark project. If something in that written agreement conflicts with these terms, the written agreement wins for that project. Your own terms, purchase orders or contracts apply only if we accept them in writing.
What we do
We design and build landing pages: custom single page sites for small businesses, independent professionals and local businesses, including copywriting, on-page SEO basics and, on the plans that include them, automations. We don't provide online stores (e-commerce), ongoing SEO services or paid advertising management.
We may decline any project before the deposit is paid, without giving a reason. We don't take projects that involve illegal content, adult content, gambling, weapons, hate speech or misleading health or financial claims. If a client becomes abusive or harassing during a project, we may end it and refund what you have paid for work not yet delivered.
Plans and prices
All prices are in US dollars, fixed and public. Every plan includes three design directions to choose from.
- Nest, $250. A polished one-page site. Custom design for desktop and mobile, copywriting, up to 6 sections and 2 revision rounds.
- Wing, $450. Everything handled, from domain to Google. Custom design for desktop and mobile, copywriting, up to 10 sections and 3 revision rounds.
- Lark, from $600. Fully custom, with automations. Custom design for desktop and mobile, copywriting, unlimited sections and 3 revision rounds.
The full feature list for each plan is in the pricing section of our home page. Lark starts at $600; the final price depends on the automations you need and is confirmed in writing before you pay anything. That written proposal lists the sections and automations included. Anything not listed in the proposal, including automations added during the project, is quoted separately.
Prices don't include third-party costs such as domain registration, paid tools or API usage (see third-party services), or work outside the plan you chose, which we quote separately before starting it.
Every plan is a single page. Extra pages, a blog with its own layout, logins and members' areas aren't included unless they're listed in a written proposal. Setting up email accounts isn't included either (we only keep your existing email records working), and copy is written in one language: a version in another language is quoted separately. Changing your business name, audience or brand after the directions are delivered is new scope, not a revision.
Prices and written proposals are valid for 30 days. A closed project that restarts later pays the prices in force at that time.
Changing plans
You can upgrade at any time by paying the difference. You can downgrade only before we deliver the three design directions; the difference is taken off your final payment.
How a project works
- Brief. You fill in our brief form. No call is needed.
- Diagnosis. We study your business, positioning, competitors, references and brand.
- Three directions. We present three design directions, as watermarked images, and you choose one.
- Refinement. We build the chosen direction and refine it through the revision rounds of your plan.
- Launch. After the final payment, the site goes live.
If none of the directions fits
If none of the three directions works for you, tell us what's missing and we'll prepare a new set of directions, once, at no cost. The 7-day timeline restarts from your feedback. If none of the new directions fits either, the project is closed and the deposit is kept.
The 7-day timeline
Your site is ready to launch within 7 days, counted from the day we confirm by email that your brief is complete: the brief form is filled in, we have the content and materials it asks for, and the deposit has been paid. If something is missing, we tell you what within 1 business day; the 7 days don't start until we've confirmed. The timeline assumes you reply to us promptly. Any delay in feedback, materials, approvals or payment on your side extends the timeline by at least the same amount of time.
Revision rounds
A revision round is one consolidated list of up to 20 items of changes to the direction you chose, sent in a single email. Extra items, and requests sent after the list wait for the next round. Asking us to undo a change you asked for in an earlier round uses a new round. Changes that go beyond refining that direction, such as switching to another direction, adding sections beyond your plan's limit or new features, count as new scope: before starting a round, we tell you in writing which items are new scope, and those are quoted separately. Once your plan's rounds are used, further rounds cost $40 per extra round, paid before we start them. Unused rounds don't carry over to a Care plan or a later project.
Approval
After the last revision round included in your plan, the version we deliver is final: you can buy extra rounds, or pay the final 50% and launch. Your approval by email is final, and changes requested after it are new scope. If you don't reply within 5 business days of receiving the final version, it counts as approved and we send the final invoice.
Copywriting
Copywriting is included: you send us your texts or ideas in the brief and we write the page. You review and approve the final copy and remain responsible for the accuracy of claims about your business, such as prices, qualifications, results and legal or health statements.
Photos and logo
We expect you to send your photos and logo with the brief. If you don't have suitable photos, we use free, licensed stock photos. If you don't have a logo, we can make a simple logo at no cost, based on your business name; it's a starting point, not a brand identity. Custom logos, brand identities and photo shoots aren't part of our services.
Communication
We work by email only, with no calls. We reply within 1 business day, Monday to Friday. Feedback and revision requests count only when sent by email.
Paused projects
If we're waiting on you (feedback, materials, approvals or a payment) and don't hear back for 10 business days, we send a reminder by email. If there's still no reply by the 15th business day, the project is closed and the deposit is kept, whatever stage the project is at. Restarting a closed project means a new deposit and a new 7-day window.
Payment
- 50% to start. We send an invoice for half the price. Work begins once it's paid.
- 50% before publishing. When the site is approved, we invoice the remaining half. The site goes live only after the final payment. If it isn't paid within 15 business days, the project is closed as described inpaused projects, with a reminder on the 10th business day, and the site is not published.
- How to pay. Invoices are payable by ACH bank transfer or card, in US dollars, upon receipt. Any fees or taxes charged by your own bank or country are your responsibility.
- Card disputes. A payment only counts once we've received it. If you open a chargeback or card dispute without a valid reason, the payment is treated as unpaid: ownership of the site stays with the studio and any Care plan is suspended until it's settled. We'll share these terms and our emails with the card issuer as evidence.
There is no subscription unless you choose the Care plan.
Cancellations and refunds
- If you cancel before we confirm your brief, we refund your deposit in full.
- If you cancel after we confirm your brief but before we deliver the three design directions, we refund your deposit minus a $75 fee for the research already done.
- Once the design directions have been delivered, the deposit is non-refundable, because the strategy and design work it pays for has been done.
- If you cancel after the directions are delivered, you don't owe the final 50%, and the work is not published or transferred to you.
- If we cancel a project for reasons on our side, we refund everything you have paid for work not delivered.
- If we're delayed for reasons on our side, such as illness, we tell you as soon as we know and give you a new date. If our delay goes beyond 15 business days past the original date, you can cancel and get a full refund of what you've paid.
Your content
You confirm that you own, or have permission to use, everything you send us: text, photos, logos, brand assets, testimonials and data. You give us permission to use these materials to design, build and run your site. If a claim arises because you didn't have those rights, you're responsible for it.
Your site's own legal texts, such as its privacy policy or terms, are your responsibility. We'll publish the texts you provide.
Ownership
Once the final payment is made, you own the final site: its design, copy and code. Until then, all work remains the studio's. The design directions you didn't choose, our working files (such as design files and drafts), and our own tools, templates and know-how stay with the studio. You receive the published site and its code.
Until you've paid in full, you may not use, copy or have anyone else recreate the design directions, previews or site. If you do, you owe the full price of your plan.
Fonts, open-source code, stock images and other third-party components keep their own licenses, which allow their use on your site.
We may show your site in our portfolio and case studies. If you'd rather we didn't, tell us in writing at any time and we'll remove it.
Launch and hosting
The domain, the hosting account and any related accounts are set up in your name and belong to you. We can create them for you and hand over every login at launch. If you subscribe to the Care plan, you share access with us so we can host, monitor and update the site; the accounts stay yours and you can remove our access at any time. Domain registration and renewal fees are always paid by you.
If you already have a domain, an old site or existing email on your domain, on the Wing and Lark plans we point the domain to your new site and keep your email records working. On the Nest plan you do this yourself with our guide, and we're not responsible for DNS changes you make. Cancelling your old site or hosting is up to you.
Care plan
The Care plan is optional and costs $39 per month. It includes:
- Hosting included
- Uptime and contact form monitoring
- Domain renewals handled (domain fee billed at cost)
- Up to 3 small changes per month
A small change is one of these:
- Editing text, prices, opening hours, contact details, links or social profiles in an existing section.
- Replacing a photo, logo or other image with a file you send us.
- Adding or removing an item in an existing block, such as a testimonial, a FAQ, a service, a team member or a portfolio item.
- Changing the email address that receives your leads, or adding or removing a simple form field.
Small changes are done within 2 business days of your request, Monday to Friday. Same-day or weekend requests are handled only when we can, with a 50% surcharge on the quoted price, or a flat $30 for a Care small change.
A new section that reuses a layout already on your site counts as all three small changes for that month. These are not small changes and are quoted separately: changes to the overall layout, redesigns or a new visual identity, new or changed automations and integrations, new pages, and writing whole sections of copy from scratch. Unused changes don't roll over to the next month.
The Care plan is billed monthly, in advance, with a minimum of 3 months. If you cancel earlier, the remaining months of that minimum are due. After the minimum, you can cancel at any time by email; cancellation takes effect at the end of the month you've already paid for, and paid months are not refunded. Domain costs are passed on to you at cost.
The hosting included in the Care plan covers normal traffic for a landing page. If unusual traffic spikes or attacks create extra hosting costs, we tell you and pass them on at cost. We may change the Care price with 30 days' notice by email; you can cancel before the new price applies, even during the minimum period.
If a Care payment is missed, we email you on the due date. Your site stays online for 30 days after that notice; if the payment isn't made by then, the Care plan ends, including the hosting it covers.
When a Care plan ends for any reason, we send you your site's full code and a guide to host it elsewhere, at no cost. Moving the site is done by you, or quoted separately if you'd like us to do it.
Third-party services and automations
Your site may rely on third-party services, such as domain registrars, email delivery, scheduling tools, content-generation services or other APIs. Each has its own terms and prices. These accounts and their API keys are created in your name, and their usage is billed to your own card, not through the studio.
Automatically generated content, such as blog posts, is saved as drafts for you to approve by default. If you choose to publish it automatically, you're responsible for what gets published. Either way, we're not responsible for the content these services generate.
We set up automations to work at launch. We're not responsible for outages, price changes, policy changes or discontinued features of third-party services. Without a Care plan, adapting an automation to such a change is quoted separately.
After launch
If something we built doesn't work as agreed, tell us within 30 days of launch and we'll fix it at no cost. A fix is something that doesn't work or differs from the approved version, such as a broken link, a form that doesn't send or a layout that breaks in a current browser. Anything new or different from what you approved is a change. After 30 days, or for changes, the work is covered by the Care plan or quoted separately.
Without a Care plan, we don't monitor your site. If it goes offline or is compromised, for example because the domain expired or a password leaked, the fix is quoted separately.
The 30-day fix period and the Care plan don't cover parts of the site, accounts or DNS changed by you or a third party. Repairing those is quoted separately.
We build every page with search engines and conversions in mind, but we can't guarantee search rankings, traffic, leads or sales, which depend on factors outside our control.
We follow good accessibility (WCAG) and privacy practices, but we don't guarantee compliance with accessibility laws such as the ADA, privacy laws such as the GDPR, or other laws that apply to your business. Compliance is your responsibility, and you may want legal advice for your field and location.
Limitation of liability
To the extent permitted by law, the studio's total liability for any claim related to a project is limited to the amount you paid us for that project, and for the Care plan to the fees paid in the 12 months before the claim. We're not liable for indirect or consequential losses, such as lost profits, lost data or lost business opportunities.
Nothing in these terms limits liability that cannot be limited by law.
Confidentiality
We keep your brief, materials and any non-public information about your business confidential and use them only for your project. Personal data is handled as described in our Privacy Policy.
Our work isn't exclusive: we may work with other businesses in your field, including your competitors, without ever using your confidential information for them.
Governing law and disputes
If a disagreement comes up, we'll both try in good faith to resolve it by email first, within 30 days. These terms are governed by the laws of Brazil, and any dispute that can't be resolved that way goes to the courts of Novo Hamburgo, Rio Grande do Sul. Nothing here removes rights you have under the consumer protection laws of your country.
Changes to these terms
We may update these terms from time to time; the date at the top of the page shows the latest version. The terms in force when you paid your deposit apply to that project. For the Care plan, changes apply from your next billing period, and we'll tell you about significant changes in advance.
Contact
Questions about these terms? Write to hello@southlarkstudio.com.